Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend homes on the earth. Its world-wide results was not developed by means of conventional marketing and advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the foundation for CDG’s worldwide growth.
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CDG gained Worldwide awareness by presenting clothing that rejected classic ideas of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated loyal consumers from just about every corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection dealt with the concept of your persona,[fifteen] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine With all the masculine.
CDG built a strong distribution method by positioning its merchandise in leading luxurious merchants like Dover Avenue Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite consumers globally though preserving its artistic integrity.
In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch from the US having a evening meal curated from the artist and chef, Laila Gohar.
Just about every shop was intended as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
Using the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social media and style communities assisted unfold the model’s id, earning pieces such as the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the earth, encouraging CDG reach international mainstream visibility whilst remaining correct to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than fashion shows earned worldwide media protection, reinforcing the manufacturer's name for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]